The Importance of Open Houses
Open houses are held fairly often in the real estate industry, but some realtors are more likely to have open houses in San Diego than others. Some believe that the concept is fairly outdated and would much rather only show the property to those who are interested in buying it.
It is true that some people will show up to an open house just because they’ve always wanted to see what the house is like—they have no intention of buying. While there may always be a few of these people at open houses, there are also many potential buyers who go to open houses. Plus, there are instances in which someone is just there to see the property, but falls in love with it and decides to move!
It Attracts Potential Buyers who may not otherwise Look at the Property
Some potential buyers may not have your home on their list to look at, but if they see you’re holding an open house, they might step in. San Diego open houses are seen as being less formal than asking an agent to see the house—it’s not a private viewing, so people see it as something more accessible. Even if your home doesn’t match up with their idea of their dream house, they’ll stop in because they aren’t asking a Realtor to take time out of their day to show the house. Once inside, they may find that your home is more in line with what they want than they originally thought.
It’s a Second Look for Some
Potential buyers may be hesitant to ask their real estate agent to take them back to a property, especially if they’re uncertain if the property is right for them. An open house in San Diego could get these buyers back on the property for another look, and that second look could be what puts the house on the shortlist of properties to seriously consider. Some buyers attend San Diego open houses to remind them what it was about the property they liked.
Open Houses Show More than the House
Some potential buyers or people who aren’t necessarily looking to move right away will go to an open house, not necessarily because they want to see the property but because they want to learn about the neighborhood. These people might be considering a move to the area, but they’re not sure if it’s right for them. They will stop in at San Diego open houses and talk to the Realtors about the area to learn about the crime rate, school systems, etc. The seller may not think these people are useful to them—if they aren’t there to buy the property, they’re a waste of time right? However, just like the people who come to look, there’s always a chance they will fall in love with the property.
It Spreads Word of Mouth
Maybe your house isn’t right for the couple with three kids who came to the open house, but that couple may have a single friend who is looking for a house, too. Your property may be everything this friend needs, and the couple may pass on the info. Building a strong word of mouth campaign about a property can be just as important as using social media or other advertising.
While some real estate professionals are quick to dismiss open houses, they still have a place in selling homes. Who knows, you may sell your house to someone who dropped by your open house in San Diego just because they were curious. It’s been known to happen!
What’s Right for You?
No matter the realtor’s preference towards open houses, at Metro San Diego Realty our team of real estate agents will do what’s best to get your property sold in a timely manner. Contact us today to learn more about our team, process and to get your property listed today.