The holidays are not exactly known as the ideal time of year for heavy San Diego real estate sales. It’s true, many people are usually preoccupied with buying gifts, traveling and a plethora other things that may keep them from shopping for a new home.

But the notion that it is a bad idea to place or keep your house on sale during the winter months is very misguided, and any real estate agent will tell you that homes do sell during the holidays, you just have to target the right buyers.

It’s a New Era

Decades ago, real estate agents would have had to scrape tooth and nail to get people to take time out of their busy holiday schedules to be squired about town looking at houses. But this is no longer the case.

It’s the 21st century, and buyers can now shop, view and tour a house all while sitting on their couch. They can also obtain a loan, put an offer on a house and virtually go through most of the process without even putting on a pair of pants.

And this is a good thing.

Because so many people now shop for houses online, there are many reasons for you to keep your house up for sale during the holidays.

The Competition is Low

The myth that houses don’t sell during the holidays causes a lot of people to wait until the spring to put their houses back up on the market.

But you are now the more wise.

Because so many people hesitate during the winter, this means that your house will stand out in a less crowded San Diego real estate market. This can help you get noticed all the more quickly.

The Buyers are More Motivated

You can be sure that anyone scoping out homes during the holiday season is ready to buy. If these shoppers were only in the stage of pricing and initial viewing, they would likely be putting that off until after the holiday rush blows over.

Since they are making time during the holidays to shop for a house, it is likely that they are ready to purchase right away, which makes them prime targets for a quick sale.

How can your house sell quickly during the holidays? Follow these tips to increase your chances.

Deck Your Halls

A lot of people agree that houses look their best during the holidays. The lights and decorations that you put up can make your house stand out from the rest and show off the home’s unique possibilities.

It’ll make a great first impression on buyers.

Take Some Great Photos

Remember, many people will be checking out houses over the internet. While this doesn’t give a person the best look at your home, you can maximize the chances that they will want to see it in person if you have some great pictures posted online.

Work With the Right Realtor

Not all realtors stick around during the holidays. Many take time off for vacation or just seem to be mentally checked out. At Metro San Diego Realty, we are always ready to help you sell your house or find a new home, 365 days a year. Don’t wait until after the holidays to give us a call.

Posted by Jason Coriano on
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